While visitors are looking at your site, why not capture them? Add a simple form where they can submit requests for more information, a brochure, make an appointment, or maybe a subscription to your newsletter. Offering helpful information is a great way for you to get contact information for people who have an interest in your service. And this information is automatically tracked and organized for future use by our Contact Manager application.

Sure your business is animals, but it's people who pay. Like pets, people respond when you get their attention, and successful small-business people know that this attention is held by frequent communication. The Contact Manager application takes a lot of the hard work out of this by tracking your communications and customer visits so you know when it's time to encourage a return visit. Together with the HTML Emailer it makes it a snap for you to create and deliver targeted special offers and announcements to particular groups of customers.

One of the best ways for you to keep good relations with customers over time is to publish a newsletter with helpful advice, information about events that might interest them, pet care tips, etc. It's not an easy thing to make a nice-looking newsletter unless you have the Pet Stores USA Newsletter application. Site visitors can subscribe from your web site or you can build recipient lists using the Contact Manager.

A newsletter is built the same way you create a web page with all the colors, images, and layout choices that our Site Builder provides. But these pages will display directly in the recipient's email inbox. And with a click you can choose to keep the latest issue displayed on your web site as well.

Throughout our applications you will discover a unique dedication to the idea of collaborative content development. It's easier and more fun for a group of people to build and maintain a web site if they have the right tools. If you have even one other person share responsibility for what goes up on your site, you will be glad for the way our system handles multiple concurrent users and personalizes their access rights within the Virtual Office. It's easy to give each person on your staff responsibility for just the part of the web site that concerns them or, to all work together on any part you choose. We even have online forums designed for aiding the important discussions between collaborators. Communications from customers through your web site can be directed to particular individuals on your staff as well, depending on the nature of the request. You will be surprised how our collaborative software design spreads the work load and contributes to keeping your web site fresh.  Fresh, relevant information is the most important factor in making your web site a place that people return to and use regularly.